YOSHIKO

re-branding for yoshiko, a ramen and sushi bar.

Mission Statement

Yoshiko is a small family restaurant with one location, in Austin. They have a comforting, relaxed, and dimmed lighting atmosphere. Yoshiko offers a full menu of ramen, sushi, sides, and drinks.

Target Audience

Yoshiko’s audience is generally small groups seeking a casual, reasonably priced meal experience. This includes people of all ages and backgrounds who are likely to be interested in japanese cuisine and comforting meals.

Branding Before

The logo includes a bold sans serif typeface and has a clean illustration of a bowl of ramen with chopsticks. Including a bright palette of red, yellow, white, and black.

Moodboard

This moodboard is inspired by simplicity and linework. I want to give Yoshiko a little makeover but still keep their brand noticeable, which is a comforting family owned restaurant.

Sketches

I sketched ideas based off the moodboard and my knowledge from researching about Yoshiko, their website, and attending my own dining experience at Yoshiko.

Digital Drafts

I wanted the logo to involve both sushi and ramen, hinting at the tagline, which is ramen and sushi bar, but as you will see I did that in a different way.

Typography & Color Palette

I chose a sushi and ramen inspired color palette, nori green, salmon pink, and noodle yellow. For typography, I chose a organic noodle-inspired typeface for the logo, paired with a clean sans-serif for the tagline and copy to create contrast.

Final Logo

I chose all lowercase type, that is inspired by noodles and created salmon pink hearts in both “o’s” to represent sushi rolls. For the tagline, I chose to do all caps to give a clean bar under Yoshiko.